Localization allows businesses to connect with users on an individualized level by automatically or manually adjusting what website, or website content, the visitor sees, based entirely on where they’re located.

For example, an international company may offer different products in different countries, or use slightly different product names or words to describe them in different regions. In addition, translation can be used along with localization to automatically display a website in different languages, on a site-wide basis or for select key pages.

These options can make a tremendous difference in communicating effectively to international audiences. Windmill Design can assist you in delivering the right website to audiences around the world.