Repetition Breeds Familiarity, Familiarity Breeds Trust

Repetition Breeds Familiarity, Familiarity Breeds Trust

Why do you see the same 5 commercials over and over again? Why do ads follow you around the internet? Why do you get multiple emails with the same offer? In a word, repetition. Advertisers know that people only remember their message if they hear it more than once. Just think of how many time you’ve heard this phrase:

“15 minutes could save you 15% or more on your car insurance.” – Geico

Over the years Geico has used a gecko, cavemen, and a vast array of other characters and concepts in its advertising campaigns. But no matter what the subject matter of the commercial, one thing remains…

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