Whitman Advisors is a well-established, experienced firm that focuses on executive recruiting, business assessments and high-level consulting services. They needed their website to reflect their professionalism and showcase their proven results—that’s why they came to Windmill.
We started their website redesign by reorganizing the overall structure of the content, making information more intuitive to find. Since their ideal clientele can be paired down to two audiences, we featured two “funnels” on the homepage to speak to those users, and direct them to appropriate, relative sections on the site. Side blocks on secondary pages highlight results, and have a prominent “Get in Touch” button to increase lead generation. Adding a modern, structured aesthetic (hinting at growth) polished up the website and elevated their brand to a new level. The fully responsive site was developed utilizing our Windmill Blade Site platform, specifically developed to be an affordable, yet custom, web solution.