Pairnomix is a pioneer in the personalized medicine field, introducing a new application for genetic data that only recently has become available. Their new user-centric website makes information easy to find, and easy to understand—for a wide range of audiences.
Our work started with positioning work to effectively explain who Pairnomix is, and what they do, to several different audiences. A user-centric website approach features blocks for the four main audiences on homepage, a detailed infographic to walk through the research process in a scientific but friendly manner, and prominent photography for a great, functional website experience. We leveraged our blade site package to keep the overall project investment attainable for a young and growing company, adding extras like a process infographic to better explain the complexities of their offering.