Minnesota Lions Eye Bank
Minnesota Lions Eye Bank is an organization committed to restoring the lives of their patients by helping them regain not only their vision, but also their lives.
With this goal in mind, the website redesign posed a very unique challenge — designing a website with special consideration for the visually impaired. In order to achieve this goal, the major areas of focus during the design phase included enhanced readability, ease of navigation and promoting eye donation through prominent calls-to-action. The redesign also included A/B testing — where two different design versions for the same website were created and then analyzed to show the effectiveness of select design elements. The A/B testing targeted specific areas of the site to evaluate the conversion rate, bounce rate, call-to-action placement and more. By analyzing the effectiveness of the site design based on the collected information, the A/B testing was able to provide valuable information — and ultimately an increase in eye donations.