Bauer Built Inc.
This Midwest-based tire retread manufacturer also provides retail tire service and roadside assistance, primarily to the trucking industry.
Windmill Design worked with Bauer Built Inc. to relaunch a new, properly branded and easy to maintain site. With a more modern, visually-driven design and action-oriented content, this site now directs all of its audiences — including truckers, fleet managers and dealers — to the content they need, and to one of four audience-tailored contact pages (each of which routes inquiries geographically). Powerful images create a sense of strength and stability that supports the corporate sensibility. Locations are easy to find, either by viewing the comprehensive interactive map or through location drop-down menus placed throughout the site. The entire site is on a content management system that is easily editable and highly functional.