Local custom manufacturer, Aspect Automation, needed a website that would reinforce their reputation as a trusted technology company by leveraging a recent company rebrand and custom site features.
Windmill Design followed a tight 8-week turnaround to launch the site prior to a tradeshow that Aspect Automation was attending. The updated website was built on the Windmill Blade Site platform—creating a site that is customizable and flexible as the businesses grows, powered by a WordPress content management system and built responsively. The site was customized for Aspect Automation to create a bold, fresh look to match their recent rebrand. One of the most impactful features of the site is the dynamic video background on the homepage that captures what Aspect actually does—custom manufacturing of medical device equipment—to showcase their craft and draw visitors into the site. Their site also features two calls to action for key audiences—ask an engineer and contact us—both clearly displayed on a site-wide footer to invite visitors to engage with them. Finally, the site features social media icons to drive visitors to Aspect’s YouTube channel to see demonstrations of their work in action.