Docunet is a specialty printer that serves clients in highly-regulated industries. In recent years, the online competition in Docunet’s industry has increased. Windmill Design identified Docunet’s true needs and designed a website with the right strategy, features, and optimizations.
Docunet is on a mission to make printing precise, sustainable, and simple for highly regulated industries, such as medical devices, life sciences, and manufacturing. Over the years, it has differentiated itself through a personable, service-oriented team. But, as a niche company, much of its growth and new business is tied to website generated leads and its ability to provide its service online.
Competition and regulations put on the pressure
The internet has revolutionized the printing industry making it easier for printers to find and serve clients across the country. This means there’s increased competition no matter where your company is located. Additionally, heavy regulations on client industries and the way they version documents can make it a challenge to meet compliance requirements. This meant that creating a modern website was necessary to outpace the competitors entering Docunet’s niche and maintain its strong position. This step would also improve its search rankings and further differentiate them from the competition.
A right-sized website backed by careful strategy
Windmill Design listened closely to Docunet’s needs and learned the marketing challenges specific to their industry. We uncovered the need to modernize Docunet’s website, create a content strategy, and perform specific search engine optimizations. This enabled us to create the right-sized website and strategy for Docunet. We applied a content strategy to make it easier for users to navigate and understand the site’s content.
To make the site easy for Docunet to update, editable text blocks were added throughout the site. This would allow them to make tweaks to their messaging and content.
Finally, special care was given to search engine optimization. Pages across the site were reoptimized for national keywords related to specialty services, such as miniature folding, as well as for frequently searched local terms, such as digital and commercial printing. This allowed Docunet to increase its inbound traffic for its primary local market and for national specialty keywords.
Optimized for success
Docunet’s team recognized that to keep attracting B2B clients from younger generations, having an updated online presence was essential. Its new website has its online presence a fresh look and feel, which allows it to appeal to a much broader customer base.