This international company needed to elevate and expand their marketing efforts to connect better with B2B customers in the U.S. and Asia Pacific markets.
With offices in St. Paul and Australia, Smarte Carte is a leading worldwide provider of self-serve luggage carts, electronic lockers, strollers and massage chairs at airports, transportation hubs, entertainment venues and other property owners. The completely redesigned printed marketing materials and website work together to present a cohesive brand, to highlight new products and reinforce the company as a top industry player. The combination of original photography of Smarte Carte’s products, lifestyle imagery and custom illustrations work seamlessly together in a flexible brochure system. The redesigned website provides high-level, detailed information on product lines, with a focus on lead generation, while also automating office procedures through an online parts store and refund request system. The site also includes an Asia Pacific mirror site, with the option for staff to designate separate product lines and languages specifically for the Asian Pacific market.