Optimize Communications Services

We worked with the new company Optimize Communication Services to define a new visual identity and create marketing materials with the look of an established company, positioning them as a leader in their industry.

While the company itself was new, Optimize was led by a group of seasoned industry veterans. As a new company, even though the budget was tight, the brand needed to look solid and dependable, presenting themselves as clearly differentiated and future-facing among other choices in the marketplace. A new logo and visual brand identity, along with a website and printed materials, gave Optimize the building blocks that they needed to promote themselves under their new name. The Windmill Blade Site platform allowed us to create a unique, high-quality online presence for a fraction of the cost of a typical custom website budget.

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