North Star Imaging
Our evolution of this brand’s print materials staged NSI for further growth, and provided tools for easier explanation of complex products and services.
We started our work with North Star Imaging by refreshing their current logo with minimal, but high-impact, tweaks that improved legibility, and reproducibility, while still maintaining cues from the original logo, so current signage and machines would not need immediate replacement. Then, we created a flexible series of printed materials that the client’s marketing team can use to create future pieces in-house. These materials include an overall brochure, individual machine sell sheets, a quote template, business stationery, and a trade show suite. A key component of several pieces is an illustrated infographic that we created as a simple way to help explain the steps that take place during an inspection services transaction.