Center for FASD Justice & Equity
The Center for FASD, a project of MOFAS, was created out of the need for a national hub of resources and best practices around Fetal Alcohol Spectrum Disorders. The new branding and website is relevant, engaging, and informative.
Windmill incorporated existing brand elements from MOFAS (Minnesota Organization on Fetal Alcohol Syndrome) into a new stand-alone brand for The Center using typography, color palette, and the MOFAS “leaves,” to symbolize growth — where justice and equity meet. With an audience ranging from affected individuals on the spectrum, to caregivers, family members and advocates, the site needed to hold a wealth of information, in a simplified hierarchy, for multiple personas. The site highlights the three main center projects — providing infographics and illustrations on shocking statistics throughout. We also integrated with their existing system, Trailblazer, for donations and signup forms.