This physician-owned organization needed to communicate a professional image to the medical community while communicating their position within pediatrics.
Zier Group trains medical professionals to use nitrous oxide for pediatric light sedation — a practice that makes uncomfortable procedures more tolerable for both children and their parents. We worked with this physician-owned organization to create a brand that speaks to their primary audience of medical professionals while maintaining a pediatric spirit. From the color palette to the dot pattern, all branding elements read as comforting and safe. The scope of work included a logo and identity system, brand strategy and messaging, printed training and marketing materials, tradeshow elements, website design and presentation templates.