USI needed to unify their brand across a nationwide network of insulation and construction services branches — and grow their homeowner client base — without alienating their commercial customers.
We worked with the client to flesh out an authoritative brand that presents the company as a unified, knowledgeable and trusted source of information about home improvements. The brand launch included internal communications pieces including a brand book to help individual branches implement the brand. In addition to creating vehicle graphics, signage templates, marketing collateral such as a PowerPoint template, a series of brochures and direct mail postcards, we created an Insulation Pitch Book that is used as a sales tool, providing a consistent message for their sales force at every in-home presentation made across the U.S.
The website places a heavy emphasis on lead generation, integrating with the client’s CRM system and PPC campaigns, and it provides a breadth of resources for homeowners to learn more about USI’s insulation and home improvement services.