Associated Colleges of the Twin Cities
This higher education consortium had very few recognizable brand elements when we began working with them. One piece that had generated some recognition was a fairly outdated logo featuring a skyline that was a combination of their schools’ architectural landmarks. We updated the brand and created continuity by developing a new, polished logo that contained a skyline that was instead constructed of hidden letterforms of A, C, T, C and an arch that represents the bridge between the Minneapolis and St. Paul campuses. A new stationery system, social media assets and a CMS-driven website complete the package for their brand.