Changes to the market made it more difficult for companies to maintain their competitive edge. Windmill Design created visual branding that positioned Symtec miles ahead of the competition while helping them tell the most important parts of their story.
Industrial and Manufacturing Website Design & Development Solutions.
The industrial and manufacturing industries are complex, and often have complicated offerings and buying cycles. Windmill has the industry experience to communicate the value of your products and services with clarity and precision.
Click on a case study below to learn about our industry-specific experience at Windmill Strategy
Balancing Specifications with Possibilities and Case Studies
Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and the outcome they hope to achieve. This puts the burden on you to show the value of your product while providing sufficient specifications for engineers and technically-minded staff.
Before and After
Windmill Design created visual branding that gave Symtec an edge over the competition, while helping them tell the most important parts of their story. Symtec was able to solidify its position as a market leader. Its website design and brand identity now reflect its dedication to quality and innovation.
Windmill Design Has the Expertise to Translate Technical Jargon into a Compelling Story
With custom products, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail.
Another challenge is driving traffic to your website. As a manufacturing company, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
Windmill Design creates industrial, manufacturing and engineering websites that turn visitors into customers.
You want to get the right traffic to your site. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.