Increase your credibility

Increase your credibility

“BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable.” – 39 Factors: Website Credibility Checklist

A good name is difficult to earn and easy to lose. Major brands understand this and pour thousands of dollars into research and PR to ensure they have the best reputation possible.

How can B2B brands build the strongest reputation possible before ever talking with a prospect? Let’s look at the two of the most important ways that…

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