Sitemaps and Wireframes Before Design

Many web development firms tend to jump into the visual design before planning out how the site will actually work. This can cost you time and money when you realize that you need to make changes after they’ve invested design and/or development time. In addition, it becomes more likely that you won’t have a well thought-out plan for how visitors will be using your site, what information they’re looking for and how to convert them into leads.

Why Create Sitemaps and Wireframes Before the Visual Design?

Not having a plan for your website before getting into design is like not having a blueprint for a house before building. Thinking about overall goals for the website and having a strategy of where to place important calls to action will make your website work that much harder for you instead of just looking pretty. In the end, this ensures that you’ll have a smarter website that will help you achieve more conversions.

Example Sitemap

A sitemap is a list of all the pages on a site and how they’ll be organized. Organizing content helps make your site more user friendly.



Example Wireframes

The wireframes provide rough layouts of all the important or unique pages. Below is an example homepage wireframe. It shows you where content will reside on the page.



Wireframes to Visual Design

Once the sitemap and wireframes have been approved, we begin creating the look-and-feel. The design does not necessarily have to follow the wireframes exactly from a layout perspective, but will include all the important blocks of information shown in the wireframe.


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