• Build a sales funnel

    The dangers of the bottom of the funnel If your website is only asking people to buy now, then you’re only connecting with a very small percentage of your total site traffic. Research by Marketo shows that 96% of site visitors aren’t ready to buy. So, by only talking to the 4% … View Article

  • Increase your credibility

    Increase your credibility “BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable.” – 39 Factors: Website Credibility Checklist A good name is difficult to earn and easy … View Article

  • Create a Message That Filters Out Everyone Except for your True Prospects

    Create a Message That Filters Out Everyone Except for your True Prospects Positioning is a classic concept in marketing. Create a focused message for your brand that gets to the core of what makes you truly different from your competitors. Being different in business is a simple idea that most, … View Article

  • The Guide to Marketing Analytics, Optimization, and Testing Part 1

    “Companies championing the use of customer analytics are 6.5 times more likely to retain customers, 7.4 times more likely to outperform their competitors on making sales to existing customers (upsell and cross-sell strategies), and nearly 19 times more likely to achieve above-average profitability.” – McKinsey As the data proves, analytics-driven … View Article

  • Using Content Marketing to Generate Qualified B2B Leads

    Imagine owning a car that’s powered by bicycle pedals. While it might be a great icebreaker, it wouldn’t be functional for your day-to-day needs. Traditional marketing methods get more sluggish as marketing continues to become more digital. If B2B companies don’t continue to adapt, they could end up with a … View Article

  • How Email Marketing Can Put More B2B Leads in Your Hands

    Everyone likes to use new and shiny methods. But in the process, the fundamentals often get ignored. Imagine you wanted to be a professional tennis player and instead of starting with the basics of the game, you tried to start with trick shots. It’s not likely that you would make … View Article

  • How Buyer Personas Affect Your B2B Marketing Strategy

    In 2012, the Hollywood film industry spent $80 million dollars on market research. Why does this research matter to them? For a movie to become a blockbuster, it takes more than special effects and a big-name star. It needs to connect with the things moviegoers are innately seeking. Hollywood puts … View Article

  • Windmill Design Founder Kathy Mrozek Featured by MMPA

    The Minnesota Media & Publishing Association has been producing impactful educational information from expert publishers for over 20 years. As part of its educational goals, it recently interviewed Kathy Mrozek, the founder of Windmill Design, to discuss web design and UX best practices. In her interview with Glenn Hansen of … View Article

  • How the Gutenberg Update (WordPress 5.0) Will Affect Your Website

    In 1450 one of Gutenberg’s first printing presses went into operation. This invention changed the world, previously books had to be copied by hand and mass producing was extremely difficult. With the invention of the printing press, books could now be produced at a rate that wasn’t possible before. What … View Article

  • Why you should review your website more frequently in 2018

    Imagine if clothing shops never updated their window models with new designs. People would likely get bored, and they’d stop attracting new customers because of the outdated styles. Your website is a lot like that shop. Technology is constantly changing, and people expect that respectable companies maintain a reasonably modern … View Article