Windmill Design: A Process Driven Minneapolis Graphic Design and Web Development Company
Coordinating all the evolving elements of a growing company’s brand is a complex process. Windmill solves this with a time-tested design and development process. This process delivers tangible results along with an efficient and enjoyable experience for the marketers we work with. The result is a harmonious brand experience and relationships that grow with your company.
Process Driven Because We Care
We strive to build a healthy relationship with each client, and it begins with an open and honest conversation about your top goals and needs. This discussion includes what’s a must-have, what’s a nice-to-have, and what’s on the roadmap for the future. We base our recommendations on a combination of real-world data, industry experience, and an ever-changing landscape of best practices to provide you with smart solutions tailored specifically to your needs. Our well-defined process keeps everyone on track and keeps you informed throughout your project so that you can meet your milestones too.
Strategy & Planning
In the strategy phase, we’ll identify and discuss your overarching project goals, constraints, competitive landscape, target client personas, and other unique needs. Next, we’ll create a detailed blueprint to help you reach your goals, leaving plenty of time for collaboration and feedback in a transparent environment. We’ll gather and review data about your existing website and its users, creating a baseline to measure performance.
Once the strategic plan is in place, we’ll create visual design recommendations to create a user experience optimized for engagement and lead generation. We’ll present the design and recommendations to you and make revisions based on your feedback to ensure everyone is in alignment on the visual approach before starting online development and production.
Web Development & Production
During production, we take the vision and planning of the project and make it a reality. This transformation includes web development, open source content management system (CMS) implementation and customization, custom coding, and providing you with an early look at the site on a staging server. During this time, we’ll also test browser and mobile device compatibility, migrate content, and integrate third-party systems. Print projects will be pre-flighted, proofed, prepped for printing and coordinated through local or national printers to ensure competitive pricing for your marketing budget
CMS Training & Delivery
We want you to get the most benefit from your new digital marketing tools. To do this, we’ll provide customized documentation and train your team on how to edit the site’s content. We’ll also give you access to try out editing your site in a “sandbox” environment before launch.
Ongoing Website Maintenance & Support
We’re always available for support and updates to print and website projects. Our full suite of web security, maintenance, and hosting packages are customized to keep your website running smoothly today, tomorrow, and beyond. These ongoing packages include digital marketing and search engine optimization plans that ensure the right traffic is getting to your site, and that your site is working flawlessly.
Working as Your Partner
We understand your marketing and business success are on the line. That’s why we’ve built our process in a way that makes your job more manageable, and projects more effective. Working together includes regular, efficient communication with open feedback sessions. We leverage screen sharing tools, interactive proofs, dashboards, and collaborative content review systems that allow consistent communication and information sharing across the globe, in real time. Our process keeps everyone on the same page, we avoid surprises, and you can have as much of a voice as you want every step of the way.
A Process That Brings Results
If you’re ready to bring your project to life, let’s talk.