Our full-service design firm takes pride in understanding your business in order to provide comprehensive design expertise. Strategy drives our creative process, generating measurable results for your brand. Here’s how we guide you through projects large and small.
Our Results-Oriented Process
Efficiency, detail and innovation are among our core values. We believe it is important to be systematic and proactive in creating timelines and communicating with our team and yours. With real-time schedule prediction tools at our fingertips, we can let you know how our team’s workloads look at any point during your project. And we’ll make sure you know what we need from you in order to bring your projects to fruition.
Strategy & Planning
Every design project begins with you, your story and your audiences. At project kickoff, we conduct in-depth discussions with decision-makers about your business, your marketing goals, growth plans, competitors, and audiences as we begin to determine a strategic approach to achieve your goals. We’ll implement additional data gathering tools on existing websites and perform additional research to create a baseline and to guide decisions in the planning, design and implementation stages. We’ll create detailed sitemaps and wireframes of all of the major elements of your website or print project and review them with you — making sure that we’re all in strategic alignment before we even begin creating visuals.
After the blueprint has been set, we’ll begin fleshing out the visual look-and-feel. We’ll present our recommended approach for your feedback and collaborative discussions, revising as needed before proceeding to the next milestone. We meet in person or via screen-share and conference call to review major milestones and proofs whenever possible, facilitating communication and efficiency throughout the creative process.
Development & Production
After the visuals have been defined, our Minneapolis team of web developers begin writing code and integrating CMS software on a development server. We optimize for SEO, thoroughly test browser and device compatibility, transfer in content and integrate with third-party systems. Print projects will be preflighted, proofed, prepped for printing and coordinated through local or national printers to ensure competitive pricing for your marketing budget.
Training & Delivery
Before your website launches, we’ll train your staff on common editing tasks and deliver customized documentation on how to use your website. We’ll invite you into the content management system during a “sandbox” period so you can become familiar with editing your new site prior to launch. Once the site is launch-ready, our team will coordinate the technical details that bring it live. For print pieces, our team coordinates closely with printing and shipping vendors to ensure that everything is received where and when it’s needed.
Ongoing Maintenance & Support
Your marketing goals are ever evolving, and your marketing materials should be, too. Our team is always available for questions, add-ons and updates to print and website projects, leveraging our knowledge of your business and brand as it grows. We offer a suite of customized web hosting and maintenance packages to keep websites of every size secure, up-to-date, and loading quickly.