Technology is constantly shifting in the online world. At Windmill Design we offer a wide range of development and design options and recommendations, allowing our team to build websites that drive business results using the latest industry best practices. Let Windmill Design help you use your website as the most effective marketing tool for your business.

  • Why a B2B Website Is All About Forms

    Forms…*sigh* Let’s face it, filling out forms is a bore. Whether it be medical paperwork, legal contracts or website forms, providing your personal information can be long, tedious and often intrusive. So why is it that forms are so important to great B2B website design? It’s easy to forget, but … View Article

  • Build a sales funnel

    The dangers of the bottom of the funnel If your website is only asking people to buy now, then you’re only connecting with a very small percentage of your total site traffic. Research by Marketo shows that 96% of site visitors aren’t ready to buy. So, by only talking to the 4% … View Article

  • Should I Use a Custom or Off-the-shelf Theme for My B2B Website?

    Would you prefer your content to direct your site’s design or to have the design direct your content? The question is simple at first glance. But, how you answer is critical. Why? It all comes down to your digital marketing strategy. This is a roadmap for reaching your marketing goals … View Article

  • Increase your credibility

    Increase your credibility “BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable.” – 39 Factors: Website Credibility Checklist A good name is difficult to earn and easy … View Article

  • Why Create Sitemaps and Wireframes Before the Visual Design?

    Many web development firms jump into the visual design before planning out how the site will actually work. They rush to create a layout before considering how target users will interact with it. This is unwise. Designing an effective website is a significant investment. Having to make changes after the … View Article

  • The Guide to Marketing Analytics, Optimization, and Testing Part 2

    In our last post, we took a deeper dive into analytics and how you should be using them in this digital era. In part 2 of this series, we’ll talk about marketing optimization, why it’s important, and what it looks like in practice. How are analytics and marketing optimization related? … View Article

  • Repetition Breeds Familiarity, Familiarity Breeds Trust

    Repetition Breeds Familiarity, Familiarity Breeds Trust Why do you see the same 5 commercials over and over again? Why do ads follow you around the internet? Why do you get multiple emails with the same offer? In a word, repetition. Advertisers know that people only remember their message if they … View Article

  • Create a Message That Filters Out Everyone Except for your True Prospects

    Create a Message That Filters Out Everyone Except for your True Prospects Positioning is a classic concept in marketing. Create a focused message for your brand that gets to the core of what makes you truly different from your competitors. Being different in business is a simple idea that most, … View Article

  • A Logo Refresh May Sometimes Fit Better Than a Logo Redesign

    Your logo is important. In fact, it’s the single most important graphic for your brand. Apple realized this early on, and that’s why they’ve given it so much thought over the years. But since their change from the Isaac Newton logo in 1976 they’ve never wholly redesigned their logo. Instead, … View Article

  • The Guide to Marketing Analytics, Optimization, and Testing Part 1

    “Companies championing the use of customer analytics are 6.5 times more likely to retain customers, 7.4 times more likely to outperform their competitors on making sales to existing customers (upsell and cross-sell strategies), and nearly 19 times more likely to achieve above-average profitability.” – McKinsey As the data proves, analytics-driven … View Article