Web Design: |
The unusual primary audience is slightly unusual—people who’ve recently gotten a DUI. Messaging takes top priority—it’s true that one in nine Minnesotans has been convicted of a DUI. With this supportive message, a supportive relationship is started. The rest of the website includes extensive information on topics related to the arrest process and what happens next. The phone number, answered 24-hours a day, is prominently displayed on every page. Also of note—the site needed to be easy to use by a person who may be slightly impaired.


