Solutran Website

SOLUTION #1: When discussing Solutran’s goals for their new website, we discovered that they were selling primarily one product to each client—and missing out on important cross-selling opportunities. We addressed this by presenting families of products by industry, and cross-linking to related products throughout the site.

SOLUTION #2: Solutran has a high volume of traffic to their website—but most users were bookmarking the standalone login page, and then never seeing the marketing website again. Our solution? Place the login on the homepage—so that bookmarkers would always see fresh content.