Branding & Identity Design: Salon Only Sales

Salon Only Sales, a high-end distributor of boutique-brand beauty supplies, needed a total rebrand. Their homegrown image wasn’t hitting their target—creative, fun-loving, image-conscious salon owners. As relative newcomers to the industry, they needed to present themselves as a fresh alternative. We worked with them to create brand image that’s fresh, innovative, friendly, clever, and results-oriented.

In contrast to the usual pastel color palettes and glamour-shot beauty photography used by competitors, Salon Only Sales’ photography is bold, crisp, and concept-driven. Photos feature salons, salon equipment, accessories, or hair, but rarely a headshot of a model. Bright colors contrast with neutrals from the palette of natural hair colors. Inexpensive packaging solutions allow every shipment to go out with Salon Only Sales branding and contact information attached.