Branding & Identity Design: JuJu and Moxie

This vintage boutique in Madison, WI bought and sold quality but affordable vintage from the 20s-70s, focusing on the post-war period. Custom typography for the logo was inspired by the labels inside the clothing in the store. Hangtags (which doubled as business cards) were die-cut in the shape of an oval, and a signature color was carefully chosen to allow all corresponding pieces to print in one color. Discount cards measuring only 2” x 1.25” featured offbeat vintage imagery, and were so well-received that customers kept coming back to collect more cards, rather than using them to save a dollar on their next purchase.